# CVS Health new logo (2014)

> CVS Health launched a new logo on 3 Sep 2014. CVS Caremark became CVS Health and replaced its red two-line lockup, a bold CVS above Caremark in flared capitals with an Rx in the K, with a red heart, a bold red CVS and Health in a dark charcoal sans on one line.

## Key facts

- Brand: CVS Health
- Launched: 3 Sep 2014
- What changed: CVS Caremark became CVS Health and replaced its red two-line lockup, a bold CVS above Caremark in flared capitals with an Rx in the K, with a red heart, a bold red CVS and Health in a dark charcoal sans on one line.
- Industry: Health
- Logos: https://rebrandlog.com/logos/cvs-health-2014/before.png (before), https://rebrandlog.com/logos/cvs-health-2014/after.svg (after)

## The rebrand, explained

According to the company's release, CVS Health brought together the retail business, which kept the name CVS/pharmacy, the pharmacy benefit manager CVS/caremark, the walk-in clinics CVS/minuteclinic and the specialty pharmacy business CVS/specialty. At the time it counted 7,700 retail pharmacies, 900 walk-in medical clinics and nearly 65 million plan members.

President and CEO Larry J. Merlo said: "For our patients and customers, health is everything and CVS Health is changing the way health care is delivered to increase access, lower costs and improve quality." On the same day the company ended the sale of cigarettes and tobacco products at CVS/pharmacy, nearly a month ahead of its earlier October 1 target.

No design studio is named in the official release.

The old logo was a red two-line lockup: a heavy CVS in bold sans serif capitals sat above the word Caremark in flared capitals, with a small Rx sign built into the K. The new logo puts everything on one line, starting with a red heart, followed by a bold red CVS and the word Health in a lighter dark charcoal sans serif.

In short: In 2014 CVS Caremark became CVS Health and swapped its two-line red lockup for a heart, a red CVS and a charcoal Health.

## Sources

- https://www.prnewswire.com/news-releases/cvs-caremark-announces-corporate-name-change-to-cvs-health-to-reflect-broader-health-care-commitment-273717081.html
- https://s206.q4cdn.com/752775519/files/doc_financials/2013/ar/cvs-ar-2013.pdf
- https://www.cvshealth.com/content/dam/enterprise/cvs-enterprise/logos/CVS_Health_logo.svg
- https://www.sec.gov/Archives/edgar/data/64803/000006480314000031/a8-kamendedcertificateandb.htm

## Cite this

Rebrand Log, "CVS Health new logo (2014)", https://rebrandlog.com/rebrand/cvs-health-2014/, last updated Nov 2, 2026.