# Culture Amp new logo (2021)

> Culture Amp launched a new logo in May 2021. May 2021 For The People rebrand: lowercase serif cultureamp -> purple C mark + Culture Amp sans.

## Key facts

- Brand: Culture Amp
- Launched: May 2021
- What changed: May 2021 For The People rebrand: lowercase serif cultureamp -> purple C mark + Culture Amp sans.
- Industry: SaaS
- Logos: https://rebrandlog.com/logos/culture-amp-2021/before.png (before), https://rebrandlog.com/logos/culture-amp-2021/after.svg (after)

## Sources

- https://www.cultureamp.com/blog/humanity-at-work-a-people-centric-approach-for-a-new-era-of-work
- https://www.transformmagazine.net/articles/2021/for-the-people-launches-new-brand-identity-for-culture-amp/

## Cite this

Rebrand Log, "Culture Amp new logo (2021)", https://rebrandlog.com/rebrand/culture-amp-2021/, last updated 2026-10-21.