# Croatia Airlines new logo (2024)

> Croatia Airlines launched a new logo in Jun 2024, designed by Croatia Airlines in-house. Jun 2024: 35th-anniversary identity with A220 fleet.

## Key facts

- Brand: Croatia Airlines
- Launched: Jun 2024
- Studio: Croatia Airlines in-house
- What changed: Jun 2024: 35th-anniversary identity with A220 fleet.
- Why: Croatia Airlines said its new identity is strongly connected to Croatia's historical flag.
- Industry: Travel
- Logos: https://rebrandlog.com/logos/croatia-airlines-2024/before.svg (before), https://rebrandlog.com/logos/croatia-airlines-2024/after.svg (after)

## The rebrand, explained

Croatia Airlines refreshed its identity in 2024 for its 35th anniversary and the arrival of a new Airbus A220 fleet. Croatia Week reported that the update was developed by company designer Ivana Ivanković, simplifying and modernising the existing design while keeping the airline recognisable. The logotype has slightly thicker letters and a darker shade, and the symbol aligns more closely with the aircraft tail.

The airline explained that its identity is strongly connected to Croatia's historical flag. Red and dark blue lead the palette, the coat of arms has become a dynamic element, and the squares in the symbol are arranged to resemble a tail fin, composed to sit in balance with the Star Alliance logo.

Creative Bloq found the mark itself bolder and more striking than its predecessor, with fewer squares and much more white space, while adding two blues alongside the red and white checkerboard of the flag. Its headline verdict was blunt: the logo looks great, except on planes. Aeroplanes have windows, it noted, and squares look like windows. Readers complained that the colours, shape and placement meant parts of the design got lost on the fuselage.

The airline plans a slow rollout. Planes arriving over three years will carry the new identity, while promotional materials and sales points will change as stock runs out, so passengers will see old and new side by side for some time, an approach the airline framed around sustainability and cost reduction.

The flat logo is a clear improvement. The checkerboard is one of the strongest national motifs in Europe, and opening it up makes it more graphic and less heraldic. Creative Bloq's objection is the important one, though. An airline symbol lives on aircraft, and a pattern of small squares is exactly what a row of windows already looks like.

In short: Squares, meet windows.

## Sources

- https://www.croatiaairlines.com/en/media/redesign
- https://avioradar.net/en/croatia-airlines-new-visual-identity-and-aircraft-livery/
- https://www.creativebloq.com/design/logos-icons/new-croatia-airlines-logo-divides-opinion

## Cite this

Rebrand Log, "Croatia Airlines new logo (2024)", https://rebrandlog.com/rebrand/croatia-airlines-2024/, last updated 2026-10-20.