# Columbus Crew new logo (2021)

> Columbus Crew launched a new logo on 18 May 2021. The round Columbus Crew SC badge with its black and gold checks was replaced by a tall shield in the shape of the Ohio flag, holding a large C with 96 and the words Columbus and Crew.

## Key facts

- Brand: Columbus Crew
- Launched: 18 May 2021
- What changed: The round Columbus Crew SC badge with its black and gold checks was replaced by a tall shield in the shape of the Ohio flag, holding a large C with 96 and the words Columbus and Crew.
- Industry: Sport
- Logos: https://rebrandlog.com/logos/columbus-crew-2021/before.svg (before), https://rebrandlog.com/logos/columbus-crew-2021/after.svg (after)

## The rebrand, explained

The club first announced a rebrand as Columbus SC with a new crest in May 2021, which USA Today covered as the front office's case for change. A week later, after talks with its supporters group, the Nordecke, the club reversed the name change.

MLSsoccer.com reported that the updated crest keeps the new design but adds the Crew name and 96, reflecting the club's place as an MLS original. The roundel it replaced read Columbus Crew SC around a black and gold checked centre.

In short: Columbus SC lasted a week.

## Sources

- https://www.mlssoccer.com/news/columbus-crew-reveal-updated-crest-following-decision-to-retain-crew-name
- https://news.sportslogos.net/2021/05/18/columbus-mls-team-brings-back-crew-name-after-meeting-with-fans-new-crest-on-the-way/soccer/
- https://www.usatoday.com/story/sports/2021/05/10/why-columbus-crew-front-office-believes-name-logo-needed-change/5020557001/

## Cite this

Rebrand Log, "Columbus Crew new logo (2021)", https://rebrandlog.com/rebrand/columbus-crew-2021/, last updated 2026-10-21.