# Citroën new logo (2022)

> Citroën launched a new logo in Sep 2022, designed by Citroën in-house and Stellantis Design Studio. Sep 27 2022: silver 3D double chevrons with Citroën wordmark replaced by flat chevrons in a vertical oval reinterpreting the 1919 badge.

## Key facts

- Brand: Citroën
- Launched: Sep 2022
- Studio: Citroën in-house and Stellantis Design Studio
- What changed: Sep 27 2022: silver 3D double chevrons with Citroën wordmark replaced by flat chevrons in a vertical oval reinterpreting the 1919 badge.
- Why: Citroën said its new identity aimed to feel familiar yet modern and tied the change to its shift toward electric vehicles.
- Industry: Automotive
- Logos: https://rebrandlog.com/logos/citroen-2022/before.svg (before), https://rebrandlog.com/logos/citroen-2022/after.svg (after)

## The rebrand, explained

Citroën's double chevrons come from founder André Citroën's first metalworking business, which made chevron-shaped herringbone gears. In September 2022 the brand revealed its tenth major logo, replacing the large, shaded chevrons last updated in 2016.

Chief executive Vincent Cobée framed it as the start of probably the most exciting chapter in the brand's 103-year history, tied to a mission of making electric mobility affordable. It came with a new signature, Nothing Moves Us Like Citroën, and debuted at the end of September on the Oli concept, a deliberately simple electric family car with cardboard roof and bonnet panels made with BASF and a vertical windscreen to save glass. Production cars were to carry the badge from mid-2023.

The new mark reinterprets the original badge: chevrons set inside a vertical oval. The chevrons are thicker and more prominent than in the original, while the oval was softened and stretched. Citroën said the aim was to feel familiar yet modern and contemporary, and tied the change to its shift toward electric vehicles. It debuted on a concept family car before reaching all models from mid-2023. The system also includes a bespoke type family of 12 fonts in roman and italic, covering European languages plus Georgian, Hebrew and Cyrillic, 11,664 letters in all.

The identity was developed by Citroën's in-house team with Stellantis Design Studio.

The logo rode on the concept's goodwill. Top Gear called the Oli an oddball they could not help but love, and Automotive News framed the badge as a look back to 1919. Much of the attention went to the car rather than the oval, which is a decent outcome for a badge meant to sit on it.

Top Gear supplied the pub fact behind the mark: the double chevrons come from André Citroën's first business, a metalworks making chevron shaped herringbone gears. The new oval and typeface were set to debut on a concept car at the end of September before reaching the range from mid 2023, and were simplified for screens while also covering dealerships, documents and merchandise. A tagline, Nothing Moves Us Like Citroën, and two paint colours came with it, including a Monte Carlo Blue drawn from the 2CV and DS. Vincent Cobee called it an elegant symbol of progress, which is a lot to ask of an oval.

Dezeen placed it in a long list of carmakers going flat for the electric era, from Volkswagen to Volvo to GM. Citroën's version stands out because the oval gives it something other brands lack, a shape that works as a badge and a sticker at once. Going back to 1919 is not nostalgia here; it is the most distinctive thing the brand owns.

In short: One of the better retro resets: the oval makes the chevrons a badge again.

## Sources

- https://www.media.stellantis.com/uk-en/citroen/press/citroen-introduces-new-brand-identity-and-logo
- https://www.stellantisdesignstudio.com/en/projects/citroen-new-brand-identity

## Cite this

Rebrand Log, "Citroën new logo (2022)", https://rebrandlog.com/rebrand/citroen-2022/, last updated 2026-10-20.