# Bluevine new logo (2022)

> Bluevine launched a new logo on 13 Jul 2022. Jul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i.

## Key facts

- Brand: Bluevine
- Launched: 13 Jul 2022
- What changed: Jul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i.
- Industry: Fintech
- Logos: https://rebrandlog.com/logos/bluevine-2022/before.svg (before), https://rebrandlog.com/logos/bluevine-2022/after.svg (after)

## Sources

- https://www.bluevine.com/newsroom/bluevine-announces-its-next-gen-brand-identity-reflecting-the-companys-growth-and-evolution
- https://www.abfjournal.com/bluevine-launches-new-brand-identity/

## Cite this

Rebrand Log, "Bluevine new logo (2022)", https://rebrandlog.com/rebrand/bluevine-2022/, last updated 2022-07-13.