# Bank HaPoalim new logo (2018)

> Bank HaPoalim launched a new logo in 2018, designed by Open. 2001 slanted diamond+blue italic -> 2018 symmetric diamond + grey wordmark (OPEN).

## Key facts

- Brand: Bank HaPoalim
- Launched: 2018
- Studio: Open
- What changed: 2001 slanted diamond+blue italic -> 2018 symmetric diamond + grey wordmark (OPEN).
- Industry: Fintech
- Logos: https://rebrandlog.com/logos/bank-hapoalim-2018/before.svg (before), https://rebrandlog.com/logos/bank-hapoalim-2018/after.svg (after)

## Sources

- https://www.jpost.com/jpost-tech/business-and-innovation/hapoalim-launches-branding-strategy-533295
- https://www.open.co.il/poalim?lang=en
- https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bank_hapoalim.php

## Cite this

Rebrand Log, "Bank HaPoalim new logo (2018)", https://rebrandlog.com/rebrand/bank-hapoalim-2018/, last updated 2018-01-01.