# AWS Elemental new logo (2017)

> AWS Elemental launched a new logo on 17 Apr 2017. Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge.

## Key facts

- Brand: AWS Elemental
- Launched: 17 Apr 2017
- What changed: Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge.
- Industry: Technology
- Logos: https://rebrandlog.com/logos/aws-elemental-2017/before.png (before), https://rebrandlog.com/logos/aws-elemental-2017/after.png (after)

## Sources

- https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_aws_elemental.php
- http://www.oregonlive.com/silicon-forest/index.ssf/2017/04/portlands_elemental_technologi.html

## Cite this

Rebrand Log, "AWS Elemental new logo (2017)", https://rebrandlog.com/rebrand/aws-elemental-2017/, last updated 2026-10-21.