# Atlanta Hawks new logo (2015)

> Atlanta Hawks launched a new logo on 1 Jun 2015. The navy and red hawk with spread wings clutching a basketball under an "Atlanta Hawks" wordmark was replaced by a red roundel around an updated version of the team's earlier "Pac-Man" hawk head, ringed by "Atlanta Hawks Basketball Club".

## Key facts

- Brand: Atlanta Hawks
- Launched: 1 Jun 2015
- What changed: The navy and red hawk with spread wings clutching a basketball under an "Atlanta Hawks" wordmark was replaced by a red roundel around an updated version of the team's earlier "Pac-Man" hawk head, ringed by "Atlanta Hawks Basketball Club".
- Industry: Sport
- Logos: https://rebrandlog.com/logos/atlanta-hawks-2015/before.png (before), https://rebrandlog.com/logos/atlanta-hawks-2015/after.png (after)

## The rebrand, explained

The circular hawk head nicknamed "Pac-Man" was an earlier Hawks logo. In February 2015, SportsLogos.Net reported that the club would adopt it as its primary logo from the 2015-16 season.

The new set was unveiled on 1 June 2015. The primary logo sets an evolved Pac-Man head inside a red roundel lettered "Atlanta Hawks Basketball Club", replacing the spread-winged hawk. ESPN reported a new secondary logo alongside it, a hawk lifting a flaming basketball, which fans called the Firebird.

In short: Pac-Man came home.

## Sources

- https://www.nba.com/hawks/welcome-club
- https://www.espn.com/blog/nba/post/_/id/3885/hawks-unveil-new-primary-secondary-logos
- https://news.sportslogos.net/2015/02/09/atlanta-hawks-will-adopt-pac-man-logo-as-primary-maybe-get-new-uniforms-too/basketball/

## Cite this

Rebrand Log, "Atlanta Hawks new logo (2015)", https://rebrandlog.com/rebrand/atlanta-hawks-2015/, last updated 2026-10-21.