# Artie new logo (2026)

> Artie launched a new logo on 29 Oct 2026, designed by Base Design. Artie, the US data replication startup, replaced its Artie wordmark with a rounded arch-shaped A by a lowercase artie wordmark in dark brown, while keeping its baby elephant symbol.

## Key facts

- Brand: Artie
- Launched: 29 Oct 2026
- Studio: Base Design
- What changed: Artie, the US data replication startup, replaced its Artie wordmark with a rounded arch-shaped A by a lowercase artie wordmark in dark brown, while keeping its baby elephant symbol.
- Industry: Developer tools
- Logos: https://rebrandlog.com/logos/artie-2026/before.svg (before), https://rebrandlog.com/logos/artie-2026/after.svg (after)

## The rebrand, explained

Artie makes software that copies every change from a production database into a data warehouse, lake or Kafka topic in close to real time. The post opens: "Today, Artie has a new brand. The elephant stayed and everything else changed."

Cheong writes: "The wordmark is lowercase because we type the name more than we say it." The new visual system starts with two shapes: "Circles are 0s, rectangles are 1s." The baby elephant, first drawn when the company needed a logo for Y Combinator in 2023, was redrawn on a grid and kept. The post credits the identity to Base Design.

The old wordmark was the name Artie with a capital A drawn as a rounded arch. The new wordmark on the company's site is the name artie in lowercase letters in dark brown, with a round a and a tall, narrow t.

In short: In 2026 Artie swapped its Artie wordmark with an arch-shaped A for a lowercase wordmark by Base Design and kept its elephant.

## Sources

- https://www.artie.com/blogs/the-elephant-stays-artie-new-brand
- https://www.artie.com/
- https://arquivo.pt/wayback/20250320101922/https://www.artie.com/

## Cite this

Rebrand Log, "Artie new logo (2026)", https://rebrandlog.com/rebrand/artie-2026/, last updated Nov 1, 2026.