# Arizona Coyotes new logo (2021)

> Arizona Coyotes launched a new logo on 20 Sep 2021. The howling red and sand coyote head that had been the primary was replaced by the full-body Kachina coyote from the team's original logo, in its multicolour green, purple, brick and sand, holding a hockey stick.

## Key facts

- Brand: Arizona Coyotes
- Launched: 20 Sep 2021
- What changed: The howling red and sand coyote head that had been the primary was replaced by the full-body Kachina coyote from the team's original logo, in its multicolour green, purple, brick and sand, holding a hockey stick.
- Industry: Sport
- Logos: https://rebrandlog.com/logos/arizona-coyotes-2021/before.svg (before), https://rebrandlog.com/logos/arizona-coyotes-2021/after.svg (after)

## The rebrand, explained

The Kachina coyote, a stylised multicolour figure holding a stick, was the team's original Phoenix logo before a red howling coyote head took over as primary.

On 20 September 2021 the team announced a rebrand "focused on impact, inclusivity and innovation", with the full-body Kachina as the primary logo and the Kachina mask as the secondary. ESPN reported that the black Kachina jersey stayed the home uniform and a white Kachina became the road uniform, while the red coyote-head jersey was kept for a few games. Reuters reported the move as meant to spur inclusivity.

In short: The 1996 coyote took the primary spot back.

## Sources

- https://www.nhl.com/news/coyotes-announce-rebrand-focused-on-impact-inclusivity-and-innovation-326220296
- https://www.espn.com/nhl/story/_/id/32240127/arizona-coyotes-bring-back-kachina-coyote-primary-logo
- https://www.reuters.com/lifestyle/sports/coyotes-bring-back-kachina-logo-spur-inclusivity-2021-09-20/

## Cite this

Rebrand Log, "Arizona Coyotes new logo (2021)", https://rebrandlog.com/rebrand/arizona-coyotes-2021/, last updated 2026-10-21.