# Aer Lingus new logo (2019)

> Aer Lingus launched a new logo in Jan 2019, designed by Lippincott. Jan 17 2019: 1996 wordmark + upright shamrock replaced by Diodrum wordmark with tilted heart-leaf shamrock (Lippincott).

## Key facts

- Brand: Aer Lingus
- Launched: Jan 2019
- Studio: Lippincott
- What changed: Jan 17 2019: 1996 wordmark + upright shamrock replaced by Diodrum wordmark with tilted heart-leaf shamrock (Lippincott).
- Why: Aer Lingus updated its brand and livery, unchanged for more than 20 years, to reflect its new role as a value carrier across the North Atlantic.
- Industry: Travel
- Logos: https://rebrandlog.com/logos/aer-lingus-2019/before.svg (before), https://rebrandlog.com/logos-ovr/aer-lingus-2019/after.svg (after)

## The rebrand, explained

Aer Lingus had not invested in new brand livery for more than 20 years. In that time it had become a different airline, chasing the role of leading value carrier across the North Atlantic, with plans to grow that fleet from 17 to 30 aircraft by 2023. The Drum reported that Lippincott was tasked with reflecting that radically different airline while preserving the emotional bond with Ireland.

The shamrock stayed but was restyled. It gained a slight tilt, which the airline said symbolised dynamism and speed, and more pronounced heart-shaped leaves for warmth and hospitality. More than 50 shamrock designs were considered and Fora reported 26 focus groups. The logotype switched to the typeface Diodrum, and the planes turned white with teal tails and engines. Four shamrocks appear on each aircraft: in the logo, on the tail, at the door, and on the wingtip, placed for passengers' social media photos.

Chief executive Sean Doyle, chief operating officer Mike Rutter and marketing director Dara McMahon unveiled a repainted A330 at a Dublin Airport hangar in January 2019; leaked images had already circulated online. The cost was put at below 2 million euros. Website, app, check-in and gates changed immediately, while RTÉ reported that the 65-strong fleet would be repainted gradually during routine cycles every seven to eight years.

Fora added detail from the launch. McMahon said the livery stayed in shades of green, darker for strength and lighter for modernity and warmth, and the new font came with a Celtic-inspired G. Rutter shrugged off the leaks, saying he was reasonably pleased to get that far without substantive ones. Executives also noted that being a value carrier meant most assets were digital and easy to change, and that people have an emotional engagement with Aer Lingus that the airline respected. That respect shows; the green survives in spirit even as the planes go white.

Doyle pitched it as a modern Irish airline connecting Montreal to Marseilles and Cork to Croatia.

It is a careful refresh rather than a reinvention, and that suits the brand. The tilt and teal make it feel faster and less like a souvenir shop. But the four-shamrock plane is a lot, and the wingtip one for Instagram is the kind of idea that ages fastest.

In short: A sharper shamrock, and three more than it needed.

## Sources

- https://mediacentre.aerlingus.com/pressrelease/details/108/10500
- https://www.rte.ie/news/business/2019/0117/1023822-aer-lingus-rebrand/
- https://www.thedrum.com/news/aer-lingus-modernises-its-brand-compete-the-international-stage

## Cite this

Rebrand Log, "Aer Lingus new logo (2019)", https://rebrandlog.com/rebrand/aer-lingus-2019/, last updated 2026-10-20.