# A1 Telekom Austria Group new logo (2017)

> A1 Telekom Austria Group launched a new logo on 14 Nov 2017. The orange "Telekom Austria Group" wordmark in capitals, with a slash beside it, was replaced by the red three-dimensional A1 symbol used by the group's consumer brand, next to "Telekom Austria Group" in black.

## Key facts

- Brand: A1 Telekom Austria Group
- Launched: 14 Nov 2017
- What changed: The orange "Telekom Austria Group" wordmark in capitals, with a slash beside it, was replaced by the red three-dimensional A1 symbol used by the group's consumer brand, next to "Telekom Austria Group" in black.
- Industry: Telecom
- Logos: https://rebrandlog.com/logos/a1-telekom-austria-group-2017/before.png (before), https://rebrandlog.com/logos/a1-telekom-austria-group-2017/after.png (after)

## The rebrand, explained

In September 2017 the group said it would bring the A1 brand to all its markets step by step, according to local conditions. heise online listed the brands to be replaced: Mobiltel in Bulgaria, Vipnet in Croatia, one.Vip in Macedonia, Vip mobile in Serbia and velcom in Belarus. Si.mobil in Slovenia had already become A1 in April 2017.

On 14 November 2017 the group itself became A1 Telekom Austria Group, Total Telecom reported. Horizont noted that the legal entity stayed Telekom Austria AG. heise traced A1 back to 1996, when it was first used for Austria's first GSM network.

The group's 2017 annual report said the switch triggered the write-down of local brand values worth around 350 million euros at the end of 2016, with most of the impact falling in 2017 and early 2018.

In short: One brand for every market.

## Sources

- https://totaltele.com/telekom-austria-ramps-up-rebrand/
- https://www.horizont.at/marketing/news/rebranding-von-telekom-austria-group-zur-a1-telekom-austria-group-63400
- https://www.heise.de/news/Telekom-Austria-tauft-auch-auslaendische-Tochterfirmen-A1-3836740.html
- https://a1.com/wp-content/uploads/sites/6/2023/08/TKA_Annual_Financial_Report_2017.pdf

## Cite this

Rebrand Log, "A1 Telekom Austria Group new logo (2017)", https://rebrandlog.com/rebrand/a1-telekom-austria-group-2017/, last updated 2026-10-21.